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Retail stores will allow local businesses to continue to gain support through 2021

Now that we have finally begun 2021, it is necessary for us to reflect on this previous year in order to move forward. The year 2020 taught us many things: it showed that we are capable of spending extended periods of time at home, away (or at least socially distanced) from people, and transforming to a virtual way of life. However, the year 2020 also taught us that we don’t want to be spending extended periods of time at home, away from people, and living virtually. Our…


This year’s guide to gift giving that you didn’t know you needed

The five love languages were developed by Gary Chapman in his book The 5 Love Languages: The Secret to Love That Lasts. Chapman describes the five unique styles of communicating love that are personal to each individual. These five love languages are words of affirmation, quality time, acts of service, physical touch, and gifts. Although everyone expresses their love in different ways, when it comes time for the holidays, everyone turns to one love language: gifts. Gift giving expresses thoughtfulness in different ways. A small gift for someone…


Holiday shopping will look different this year, but it is not canceled.

With the holiday season just around the corner, both consumers and retailers are wondering how this year’s holiday shopping experience will look. In the midst of COVID-19, many consumers are nervous to go into stores and retailers are missing their usual customers. Deloitte’s 2020 holiday retail survey gives insight into many new trends that we can expect to see this year as we are approaching the time for holiday shopping. The most important thing to note is that COVID-19 is not canceling holiday shopping. …


It is important for brands to keep their customers excited, and collaborations can be the perfect way to do so.

What’s better than your two favorite brands releasing new products? Your two favorite brands collaborating and releasing a product together. Tons of brands, both big and small, have joined forces to release new lines of products or to give their customers an unforgettable experience. Collaborating is a great way to keep customers excited and stay relevant in the crowded atmosphere of brands.

When brands collaborate, they often create an exclusive or limited-edition line of products. This exclusivity can come in…


How retail brands promote positivity through their products and services

The standard to which we hold brands socially responsible is constantly evolving. It has always been important for companies to be good to their employees and customers. However, is being good really enough? With companies and brands actively becoming immersed in our everyday lives through social media and advertisements, shouldn’t we be holding them to higher standards?

In these unparalleled times, it is now more important than ever to do good in society and look out for one another. With COVID-19 taking a toll on everyones’ routines, it is crucial…


Adapt to evolving consumer behaviors with temporary experiences

Society has been going through a spectrum of changes: from mobile ordering our coffee rather than waiting in line, to restructuring how we work at our daily jobs. However, humans are resilient and are ready for change — but we expect our brands to adapt with us. Brands should be looking for deeper ways to interact with their customers and bring something new to the table. If you’re a brand and you’re wondering “how can we be doing this,” the answer is simple: it’s time for your pop-up store.

Pop-ups come in all shapes and sizes

If you’re not…


Thinking bigger than the bottom line.

In the scheme of our favorite restaurants and stores closing and now shifting through phases that may lead us back to Phase 1 (if not done properly), life has become more complex. Our daily routines are put on pause and we’re searching for support from our friends and family. But what about our favorite brands that we interact with on a weekly, if not daily basis? Where did they go in my time of need?

Although nobody is expecting a personalized letter from their favorite brands demonstrating that they know what we’re going through…


An interview series hosted by Popshop. To watch an abbreviated version, visit @popshop.us

Popshop sat down with Samuel Krost, the founder of the youth inspired brand KROST. Inspired by world events, KROST focuses each collection on spotlighting a non-profit organization with and impactful message.

“With every collection that we release, we partner with a different non-profit organization that we think is leading charge in raising awareness.”

With the brand being based in New York, Krost was able to understand the uncertainties brought by COVID-19 first hand. …


A guided walkthrough of retail and restaurant guidelines from LA and NYC.

Photo by Caroline Hernandez on Unsplash

(Information has been sourced from this and has been condensed)

Major cities are beginning to shift into Phase II, but what are the regulations business must follow? We examined guidelines from NY and LA to give you an idea of what you should expect to do in your pop-up or long term rental space. Regardless of if your space is currently located in these areas or not, these health and safety measures are important to note. …


In a recent Harvard study, scientists are predicting that the effects of social distancing could ripple into 2022. With that report and growing concerns, we must acknowledge that these ideologies around distancing will not be going away any time soon. Regardless of when social distancing ends, its psychological effect will alter consumer expectations and weaken their trust. When nonessential businesses can open back up, what practices should you be implementing to boost customer confidence in your retail space?

Understanding the Process

I am writing this blog under the assumption that in the future, life will appear as it once was pre-pandemic. For the…

Popshop

popshop is an online platform for short term retail bookings as well as a global community for brands to interact, collaborate, and even share spaces.

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